Digital marketing allows businesses to promote their products and services across online channels.
A digital marketing strategy may include:
- Search engine optimisation
- Social media marketing
- Paid advertising
- Email marketing
- Website conversion optimisation
- Content creation
- Local business promotion
- Analytics and reporting
The best approach depends on the business, its audience, competition, objectives and available budget.
Businesses should monitor campaign performance and avoid relying on vanity metrics alone. Enquiries, sales, conversion rates and customer acquisition costs are often more useful indicators.